Amazon is offering a $20 credit to some customers ahead of its annual Prime Day event, which is scheduled for July 16-17 this year. But the online retailer notes that consumers must take certain steps to claim the credit by July 13.
The $20 credit is available to Prime members who back up at least one photo with Amazon's Photo app by a certain time (see details below).
Since Amazon introduced Prime Day in 2015, the company has leaned on the event to sell its own products, ranging from Kindle e-readers to Fire TV, as well as services like music streaming. This year, the company is offering the $20 credit as a way to entice users to try its Amazon Photo app, a service that offers unlimited storage and five GB of video — more video storage costs about $12 per month.
Amazon’s sales of services, such as its cloud computing platform, now exceed its revenue from product sales. And the company is also facing increased competition for consumers’ wallets as low-cost retailers such as Temu and Shein enter the U.S. market.
Who is eligible for the $20 credit?
The offer is available to Amazon Prime members who upload at least one photo through the Amazon Photos app for the first time. People who are not Prime members or have previously used the Photos app are not eligible for the credit.
Amazon also said that consumers with a Prime trial membership will not be eligible for the $20. Some people are using the 30 day trial membership to take advantage of Prime Day before you decide whether to join.
How do you get the credits?
You must upload at least one photo through the Amazon Photos app before 11:59 p.m. Pacific Time on July 12.
When will Amazon issue the $20 credit?
Amazon said it will send an email within four days of you uploading your photo confirming that the $20 credit has been applied to your customer account. That means if you upload a photo on July 12, you'll receive the credit no later than July 16, the day Prime Day begins.
Are there any restrictions on using the $20 credit?
The $20 credit can only be used to purchase products from Amazon.com or Amazon Digital Services. That means the credit cannot be used to purchase products sold by third-party sellers or other Amazon divisions, even if the product is labeled Prime eligible or fulfilled by Amazon.
You also must purchase at least $30 worth of products to use the $20 credit, Amazon said. Taxes, shipping and handling, and packaging fees do not apply to the $30 minimum purchase amount, the company added.
Does the $20 credit have an expiration date?
Yes, Amazon has said the credit will expire on July 17 at 11:59 p.m. Pacific Time, the last day of the Prime Day event.
