OpenAI CEO Sam Altman and Arianna Huffington have announced a new startup to create an artificial intelligence-based health coach in an effort to use “hyper-personalization” to improve behavioral health.
Thrive AI Health, a collaboration between OpenAI and Huffington's Thrive Global, will create an app focused on habit formation and behavior change, the two announced in a Editorial in Time Magazine on Monday.
“Yes, changing behavior is hard. But through hyper-personalization, it’s also something that AI can solve like no other,” the two wrote.
“Every aspect of our health is profoundly influenced by the five fundamental daily behaviors of sleep, nutrition, exercise, stress management, and social connection,” they continued. “And AI, by harnessing the power of hyper-personalization, can dramatically improve these behaviors.”
Altman and Huffington said the startup's final product will rely on a person's biometric data and personal preferences to make recommendations about sleep, nutrition and other health priorities.
Personalized notes from the health coach can serve as a reminder to go to bed early so you can get enough sleep for an early flight, the pair say, using AI to merge health and calendar data, for example.
“AI-driven diagnostics have already reduced error rates and improved patient outcomes,” they argued. “Now, by focusing AI on promoting healthy behaviors and taking advantage of its ability to process potentially billions of data points, we have a powerful tool for positive change, ensuring that technology works for our well-being rather than against it.”
